About Us

In the heart of our brand lies a story of love, care, and a deep appreciation for life's most precious moments. It all began when I watched those closest to me navigate the beautiful chaos of motherhood and career and the whirlwind of daily life, often forgetting to care for themselves. It was then that I knew I had t

o do something meaningful to remind them of the importance of self-care.

And so, our minimalist jewelry store Purple Willow came to life, born from a desire to infuse daily routines with moments of self-compassion and reflection. Each piece is carefully designed to be worn effortlessly, even amidst the busiest of days.

Our brand isn't just about jewelry; it's about the quiet moments of self-care it represents. It's a gentle reminder that amidst the juggling act of life, it's crucial to cherish oneself. The simple elegance of our jewelry mirrors the beauty in simplicity, just as the act of self-care need not be grand or elaborate.

As we craft each piece with love and intention, we hope to touch the lives of those we hold dear and empower them to prioritize their well-being. Our brand story is one of connection, empathy, and the enduring belief that, even in the busiest of lives, we can all find a moment to care for ourselves.